As the clock signs aperitivo hour in Italy, a captivating tradition unfolds—more than just a pre-dinner drink, it’s a treasured social ritual, a graceful bridge between day and evening. The Italian aperitivo, now celebrated worldwide, seamlessly weaves together culture, camaraderie, and sophistication. At the center of this timeless custom are two legendary cocktails: Brescia’s cherished Pirlo and the globally renowned Aperol Spritz.

Aperitivo: A Timeless Italian Tradition

Aperitivo dates back to ancient Rome, where locals enjoyed ‘gustatio’—appetizers accompanied by mulsum, a spiced honey-wine. However, its modern form emerged in 19th-century Turin. The creation of Vermouth by Antonio Benedetto Carpano in 1786 transformed the city into the epicenter of the elegant “vermouth hour,” shaping the chic aperitivo tradition we know today.

The Contemporary Aperitivo: A Worldwide Tradition

Aperitivo has become a cherished daily ritual, particularly in northern Italy, embodying a seamless blend of tradition and modern leisure. Its worldwide allure stems from its laid-back ambiance, offering a perfect bridge between the workday and evening relaxation. Central to this experience are two iconic drinks—Pirlo and Aperol Spritz—each capturing a unique essence of Italian elegance.

Pirlo: Brescia’s Graceful Maestro

The Pirlo, a classic from Brescia, blends crisp local white wine (typically Lugana), Campari, and seltzer for a refined, slightly bitter refreshment. Born in local taverns, it was once called “bianco sporco”—white wine ‘dirtied’ with Campari. The name “Pirlo” comes from the dialect verb “pirlare,” or “to fall,” describing wine pouring onto Campari.

In 2017, the Pirlo captured global attention when the New York Times named it cocktail of the year. Journalist Rosie Schaap praised its reflective yet social nature. Despite its fame, the Pirlo stays rooted in Brescia and Lake Garda, attracting those seeking authentic Italian charm.

Aperol Spritz: Italy’s Iconic Cocktail

By contrast, Aperol Spritz has become Italy’s glamorous ambassador worldwide. Its vibrant blend of Prosecco, Aperol, and seltzer delivers a bright, bubbly sweetness that appeals to global tastes. Amplified by stylish marketing campaigns, it’s now synonymous internationally with the spirit of Italian aperitivo, ordered from rooftop bars in New York to cafes in Tokyo.

Whether you’re loyal to team Pirlo or team Spritz, the spirit remains unchanged—aperitivo hour is a tribute to life’s simple joys: good company, unwinding, and cherishing the present.

Which cocktail captures the essence of your Italian dream? Salute!